Apple designer Jonathan Ive enters a new era - latimes.com

Apple designer Jonathan Ive enters a new era - latimes.com

Printed on the back of every iPod, iPhone and iPad is "Designed by Apple in California."

Those five words speak volumes about the pride Apple Inc. takes in design — and in design chief Jonathan Ive.

Steve Jobs may have dreamed up the ideas. But Ive turned them into products with a cult following.

The synergy between Apple's co-founder and its top designer set into motion a decade of hits from the iPod to the iPad.

Now Apple will be counting on Ive to continue to deliver breakthrough designs without much oversight or support from Jobs, who last month stepped down as chief executive.